After a five month-long renovation phase, the French jewellery company Van Cleef & Arpels re-opened the doors to its flagship store on London's Bond Street.
All the world's luxury brands sit side by side on one of London's most expensive shopping streets – including many jewellers. In view of their tempting stock, security aspects form a key element of the concept for the jewellery store. The French architecture office Landmark developed a well thought-out concept, which Hoffmann Interior then transformed into reality in the boutique with its craftsmanship and expertise.
Security is paramount
Key pieces from the collection are displayed in the characteristic domes, bell-shaped displays, at the entrance to the store. These and other display cases are fixed to the table elements, which feature a wealth of security equipment in the interior of the store. Hoffmann Interior ensured that the technical components are invisible when the display cases are opened for customers, but remain easily accessible for maintenance work. This aspect of the rounded display cases, in particular, presented a difficult challenge to Hoffman Interior. Without further ado, Hoffmann Interior developed a special machining technique, which now elegantly combines appearance and functionality. Solid safety glass, remote control locking systems and sensitive security mechanisms: the high standards of security implemented on this project are incorporated in virtually all furniture components and are second to none worldwide.
Mirror, Mirror...
Playful details in the store concept attract much attention, in the same way as Van Cleef & Arpels enchants its customers with its items of jewellery. The Magic Mirror, on the 1st floor in the consultation area, converts in seconds from a display screen to a mirror at the press of a button. Intricate window coverings in a claire voie art déco style blend harmoniously with the wall systems clad in lengths of fabric. To achieve this effect, the filigree pattern was first cut in steel plates and then painted and sealed in a gold and silver shade specifically developed for Van Cleef & Arpels. Apropos of gold: The shimmering gold carpet, which also runs up the staircase, is also repeated as detailing on the top of the consultation desk, which was covered by a pane of glass to protect the fragile texture. Better to be safe than sorry.