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Insight #1_2018: Digital Worlds

An expert interview on store digitalisation. Feature projects on the high street in Düsseldorf, Oslo and London. And information about the 5th newDeal Forum in Münster. This is what you can expect from the current issue of Hoffmann INSIGHT.


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Jaeger-LeCoultre Boutique @ Harrods, London

Shimmering brass. Cast glass with a wave structure. Dark marble effects. Jaeger-LeCoultre was the first boutique to celebrate its reopening on 28 February in the completely redesigned Fine Watches Room of the long-standing Harrods store in London. 


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Navigation Partners through the Digital POS World

For retailers, digitalisation means the creation of digital worlds of experience at the POS. That is why Hoffmann Ladenbau expanded its portfolio in the digital retail sector and found a competent partner in the digital specialist Immersive Stories.


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Hermès Oslo: A shared passion for detail

Elegant cherry wood. Superior material qualities. Premium technical engineering services. The new Hermès store in Oslo's luxury shopping street – Nedre Slottstate – perfectly represents the values of the traditional French company.


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Luisa Cerano: Flagship Store Düsseldorf

Düsseldorf and fashion – this successful combination has always attracted the most exclusive brands in the world to the Rhineland city. The premium label Luisa Cerano now has a presence there with a 165m² flagship store that was opened in January 2018.


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