Porsche Experience Center
Porsche Experience Center
previous arrow
next arrow

Porsche Experience Center at the Hockenheimring

The reopening of the Porsche Experience Centre at the Hockenheimring was intended to offer customers and fans of the Porsche brand a unique opportunity to be inspired by the symbiosis of high-performance technology and an elegant look. To this end, they can test a variety of models in the simulator or on the race track.

The automotive concept for the fit-out implemented by Hoffmann Interior was created by “CIP Architekten Ingenieure” based in Stuttgart. The concept was developed in close cooperation with Margit Frank, Director of the Porsche Experience Centre. Over a period from the middle of July to the end of October 2019, Hoffmann Interior fitted out the reception area on the ground floor and the restaurant on the first floor with tailor-made furnishing elements. These included counter furniture, tables, chairs, as well as structures for wine coolers. With elements made of walnut and stainless steel, the interior design conveys the same modern and stylish look that Porsche customers appreciate. At the same time, the design of the wall and floor lines as a “pit lane” picks up on the motif of the race track, perfectly integrating the customer experience centre into its surroundings. Hoffmann Interior also supplied the appropriate furnishings for the adjoining areas on all floors of the building. The elaborate wooden slatted ceilings and the wall panelling are one of the highlights of the interior design: the wall panelling was produced as a clever combination of textile panels and magnetic timber-framed rear walls.

The tight schedule made Hoffmann Interior the ideal partner for the project. The planning, production and installation could be completed successfully due to the company's many years of experience with the brand character of Porsche and planning expertise.

Sector Automotive
Project type Porsche Experience Centre –
customer experience centre
Customer Porsche Deutschland GmbH
74309 Bietigheim Bissingen
Design CIP Architekten Ingenieure,
70178 Stuttgart

In cooperation with
Mrs Margit Frank, Director of the Porsche
Experience Center Hockenheimring
Porsche Deutschland GmbH
Serviced provided Site measurements
Elements produced

Wall panelling
Corresponding wall and floor lines
designed as a “pit lane”
Slatted ceilings
Bar and restaurant counter furniture
Structures for wine coolers
Glass cabinet
Storage cabinets and cloakroom
lockers in adjoining areas
Lockers in the changing area

Cooperation since 2014
Projects realised until now Showroom furnishings for
Porsche car dealers worldwide
Customer Experience Centre – Talent House
Stefan Thoms

Project Management

Stefan Thoms - Contact Person


We are happy to help you: simply send us a short message or call us – and we will get back to you promptly.

Phone: +49 2566 9316 31
Mail: stefan.thoms@hoffmann-interior.com

V-Card Download
With the V-Card you have all the contact information directly in your phonebook.