At the end of November, L’Occitane opened the doors to its new store in the LOOM shopping centre in Bielefeld, thus making a colourful statement in the local shopping scene.

What do the Bonita chain store, the Cologne stationery specialist Ortloff, the exclusive fashion label Riani, the luxury department store De Bijenkorf and the online business fashionette have in common?

An expert interview on store digitalisation. Feature projects on the high street in Düsseldorf, Oslo and London. And information about the 5th newDeal Forum in Münster. This is what you can expect from the current issue of Hoffmann INSIGHT.

High gloss acrylic surfaces. Solid brass profile. Suspended showcases. The rebuilt jewellery and watch department in the Amsterdam luxury department store De Bijenkorf plays with contrasts and high quality visuals.

On 5 July 2017, the traditional Cologne-based company Ortloff opened after a complete refit with a new innovative conception. The specialist stationery retailer counted on specialists from The Store Designers and Hoffmann Ladenbau for the planning and implementation.