Since the beginning of August, the online trader fashionette is now also presenting selected designer bags in its first shop on Königsallee in Düsseldorf. With the pop-up store, the online platform is implementing part of the multichannel strategy. 

The curvy concept was created by the Werger planning office, and the detailed implementation was carried out by Hoffmann Interior. When entering the store your gaze falls directly upon the rounded back wall of the cash desk with accentuated RGB/LED ceiling lighting.

Bonita stands for fashion in the current strong combination style, which is sold via the branch network across Europe in shop-in-shop areas and online. In April 2017, the newly developed store-in-store concept of the 3F Design Architect office in Cologne began in several locations. Hoffmann Ladenbau realised the stores turnkey.

A EuroShop check. Exciting new projects. Introducing worldwide logistics and installation expertise. And the announcement of the 4th newDeal forum in Münster. One thing is certain: there is plenty going on in this edition of INSIGHT!

“And the EuroShop Retail Design Award 2017 goes to… Rose Biketown!” – These words by Alison Embrey Medina, editor-in-chief at design:retail Magazine (USA) and member of the award committee, echoed through the K21 exhibition space in Dusseldorf, Germany, and gave the audience a goose-bump moment.