Since the beginning of August, the online trader fashionette is now also presenting selected designer bags in its first shop on Königsallee in Düsseldorf. With the pop-up store, the online platform is implementing part of the multichannel strategy.
fashionette has specifically selected Hoffmann Ladenbau as an experienced cooperation partner.The shop fitting specialist has already supported online companies such as Verivox and Interhyp in translating their concepts into stationary shop fitting.
“We want to make it possible with the store to experience our website in the real world.”
The intention of the company’s founder Dr Sebastian Siebert was outlined clearly. The shop concept is based on a walk-in wardrobe that carries its customers into a realm of experience. Large-scale presentation shelves, which have been integrated flush into the wall system with the help of dry construction elements, as well as a colour concept in powdery shades of pink, underline the lounge character of the store.
Hoffmann Ladenbau project manager Stefan Pietz says, “the online trade stands for speed. In line with this, we completed this project on-site – including dry construction, painting, electrical and floor work, right up to lighting and furniture installation – in a construction period of just 3 weeks!” Furthermore, Hoffmann Ladenbau supported the online trader in all matters to do with the optimum division of the 100 m²-area store and the choice of suitable materials. “We were also able to help with the design of the cash desk area and the dressers in the central space” says Stefan Pietz. “As the dressers did not have to include storage space, we advised the client to design these purely as presentation tables with a dresser-like appearance.”