Porsche Experience Center at the Hockenheimring

The reopening of the Porsche Experience Centre at the Hockenheimring was intended to offer customers and fans of the Porsche brand a unique opportunity to be inspired by the symbiosis of high-performance technology and an elegant look. To this end, they can test a variety of models in the simulator or on the race track.

The automotive concept for the fit-out implemented by Hoffmann Interior was created by “CIP Architekten Ingenieure” based in Stuttgart. The concept was developed in close cooperation with Margit Frank, Director of the Porsche Experience Centre. Over a period from the middle of July to the end of October 2019, Hoffmann Interior fitted out the reception area on the ground floor and the restaurant on the first floor with tailor-made furnishing elements. These included counter furniture, tables, chairs, as well as structures for wine coolers. With elements made of walnut and stainless steel, the interior design conveys the same modern and stylish look that Porsche customers appreciate. At the same time, the design of the wall and floor lines as a “pit lane” picks up on the motif of the race track, perfectly integrating the customer experience centre into its surroundings. Hoffmann Interior also supplied the appropriate furnishings for the adjoining areas on all floors of the building. The elaborate wooden slatted ceilings and the wall panelling are one of the highlights of the interior design: the wall panelling was produced as a clever combination of textile panels and magnetic timber-framed rear walls.

The tight schedule made Hoffmann Interior the ideal partner for the project. The planning, production and installation could be completed successfully due to the company's many years of experience with the brand character of Porsche and planning expertise.