Rose Bikes GmbH

Rose Bikes is continuing to expand its store-based presence with a new brand store on the charming Ballindamm boulevard. A premium brand space was created on the banks of the Inner Alster in line with the guiding principle ‘Experience cycling’. This perfectly blends sales, customer support and servicing with a welcoming and enjoyable environment. Hoffmann Interior was responsible for the entire shopfitting process, including the general contracting services, furniture making and installation work, and created a purist and modern store concept with clear design language, premium materials and versatile usage areas. These include the café area with counters and seating, the sales area with pedestals and shelves, the workshop and a dedicated bike handover area. The result is a store that brings the Rose Bikes brand to life while also meeting the functional requirements associated with an urban location. This marks the latest of an array of store concepts that Hoffman Interior has implemented for Rose Bikes in both Germany and Switzerland.