A complete relaunch in Heidelberg. New favourite places for tea lovers and hip hop fans – and a surfing trip of a different kind – in Osnabrück. This is what you can expect from the current issue of Hoffmann INSIGHT.

We had to take a look at this unusual project from up close. And so a small delegation from Hoffmann Ladenbau, including the winners from this year's FIFA World Cup sweepstake, set off to pay a flying visit to L&T Sporthaus in October.

DefShop is one of the largest online shops for urban and streetwear as well as hip hop clothing in Europe. Launched as an online retailer in 2005, the company found its way into over-the-counter retailing in 2016.

The new shopping experience concept of the specialist tea retailer TeeGschwendner in Meckenheim focuses on natural materials and maximum flexibility in the store layout.

Nadine Fehmer and Johannes Stecking - both in the 2nd year of their apprenticeship at Hoffmann Ladenbau - ventured into a whole new world from 14 October to 2 November during their participation in the apprentice exchange programme.