A complete relaunch in Heidelberg. New favourite places for tea lovers and hip hop fans – and a surfing trip of a different kind – in Osnabrück. This is what you can expect from the current issue of Hoffmann INSIGHT.
We had to take a look at this unusual project from up close. And so a small delegation from Hoffmann Ladenbau, including the winners from this year's FIFA World Cup sweepstake, set off to pay a flying visit to L&T Sporthaus in October.
Nadine Fehmer and Johannes Stecking - both in the 2nd year of their apprenticeship at Hoffmann Ladenbau - ventured into a whole new world from 14 October to 2 November during their participation in the apprentice exchange programme.
3,574 shoelaces. 1,794 reef knots. Brought to life on a wall roughly 25 m in length, the sneaker wall at the new L&T sports store in Osnabrück is an impressive architectural feat that truly raises the bar.
An expert interview on store digitalisation. Feature projects on the high street in Düsseldorf, Oslo and London. And information about the 5th newDeal Forum in Münster. This is what you can expect from the current issue of Hoffmann INSIGHT.