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Hoffmann Insight #3_2017: Come in!

What do the Bonita chain store, the Cologne stationery specialist Ortloff, the exclusive fashion label Riani, the luxury department store De Bijenkorf and the online business fashionette have in common?

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De Bijenkorf in all its new splendour

High gloss acrylic surfaces. Solid brass profile. Suspended showcases. The rebuilt jewellery and watch department in the Amsterdam luxury department store De Bijenkorf plays with contrasts and high quality visuals.

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Ortloff: Shopping experience with a concept

On 5 July 2017, the traditional Cologne-based company Ortloff opened after a complete refit with a new innovative conception. The specialist stationery retailer counted on specialists from The Store Designers and Hoffmann Ladenbau for the planning and implementation.

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fashionette conquers the offline world

Since the beginning of August, the online trader fashionette is now also presenting selected designer bags in its first shop on Königsallee in Düsseldorf. With the pop-up store, the online platform is implementing part of the multichannel strategy. 

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Riani: A matter of pure form

The curvy concept was created by the Werger planning office, and the detailed implementation was carried out by Hoffmann Interior. When entering the store your gaze falls directly upon the rounded back wall of the cash desk with accentuated RGB/LED ceiling lighting.

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