DefShop is one of the largest online shops for urban and streetwear as well as hip hop clothing in Europe. Launched as an online retailer in 2005, the company found its way into over-the-counter retailing in 2016.
The new shopping experience concept of the specialist tea retailer TeeGschwendner in Meckenheim focuses on natural materials and maximum flexibility in the store layout.
For retailers, digitalisation means the creation of digital worlds of experience at the POS. That is why Hoffmann Ladenbau expanded its portfolio in the digital retail sector and found a competent partner in the digital specialist Immersive Stories.