The curvy concept was created by the Werger planning office, and the detailed implementation was carried out by Hoffmann Interior. When entering the store your gaze falls directly upon the rounded back wall of the cash desk with accentuated RGB/LED ceiling lighting.
The wall is not only a visual highlight but also serves as a spacious storeroom for fashion items and has a built-in kitchenette.
The so-called form bonding process was used to achieve the curved shape. Hoffmann Interior project manager Peter Punsmann explains, “Firstly, individual thin wooden plates are joined together using glue. The wood stack created in this way is then placed in the vacuum press on a negative printing block which we made specially for Riani. The prevailing under-pressure of 0.8 bar forms the material into the desired shape.” So that the Riani logo fitted perfectly into the curve of the wall, the 3-D acrylic emblem was first laser-cut out and then shaped using a special thermal process.
The curved theme has also been taken up in the central presentation of the area and the cash desk. The narrow elliptical furniture shapes presented a particular challenge when making the furniture. “The narrower the radius of the curve, the higher the likelihood that the shape will break” explains Peter Punsmann. “Our design experts worked out the perfect fit, look and functionality to go together visually!” This also applies to the many details, such as the laser-cut Riani logo that decorates the display shelves and the decorative cuboid in the central area, which is adorned with 2 cm thick rose-coloured quartzite plates.
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